In-Sport Fashions inc. brought this brand from a small group who had started it but didn't want to develop it further. the design work at this point was dated and unappealing. I rebrand the company, from the packaging and product to the branding. I worked on the sizing of packing and testing samples to bring the branding to a more coherent aesthetic. a challenge for this rebrand as due to a tight production deadline we did not have product samples when creating the packaging and sales documents. So innovative thinking was key, using digital drawings to create the design.